The Woodridge Assessment is a protocol for investigating ten areas critical to a software company's success. The assessment of each area is guided by a structured framework (to review them, contact us). The ten areas are:

Market

1) Opportunity. Woodridge determines whether the problem the company hopes to solve is sufficiently common, specific, and severe. We also quantify its revenue potential using established sources or by creating estimates or models.

2) Competition. Woodridge assesses the number and strength of existing competitors and details any extant opportunities or barriers to entry.

3) Message. Woodridge evaluates the company's marketing plan, including whether they have a compelling, differentiated message and the means to convey it to target customers.

Product

4) Features. Woodridge determines whether the product’s functionality addresses the market need. We produce a domain-specific feature matrix and incorporate common customer expectations such as ease of use and extensibility.

5) Technology. Woodridge examines whether the architecture is robust, flexible, and scalable. We spot-check source code and defect lists to determine code organization, quality, and maintainability.

6) Development. Woodridge assesses the company’s product development maturity, including its people, processes, and tools. We produce a judgment on whether the company can achieve and sustain the pace of innovation that their strategy demands.

Operations

7) Sales. Woodridge assesses channel strategy, benchmarks sales metrics, and describes the existing or expected sophistication of the company's sales operations.

8) Financials. Woodridge provides a thorough financial analysis, inspects pro forma projections, and validates key assumptions.

9) Operations. Woodridge assesses the feasibility of operating plans and comments on any pragmatic considerations that may infringe on the company’s productivity: location, facilities, internal controls, administration, etc.

10) Management. Woodridge evaluates the experience, knowledge, intellect, judgment, and leadership of the company’s key executives. We also provide commentary on organizational structure.