Woodridge Advisors is led by Founder and President Matt McAdams, who spearheads all client engagements and brings three unique strengths to the firm.

Business Acumen

McAdams understands the software industry. Before founding Woodridge Advisors, he served as the Senior Vice President of Product Management and Marketing at Allen Systems Group (ASG), a $170 million revenue software company. ASG provides more than 100 systems management products to 7,000 customers around the world. McAdams was responsible for the business success of ASG's entire product portfolio, and during his tenure ASG acquired, licensed, or performed due diligence on more than a dozen different third-party software companies and products.

McAdams’ business acumen was also gained as a consultant for the Boston Consulting Group (BCG), perhaps the world’s premier provider of strategy and advice to senior executives of Fortune 500 companies. At BCG, McAdams served clients in the communications, manufacturing, and consumer products industries.

Technology Savvy

McAdams understands technology. He has a Ph.D. in Physics from the California Institute of Technology (Caltech) and has worked professionally as an engineer and physicist for organizations such as Lawrence Livermore National Laboratory. He has been writing software for more than twenty years and still programs actively in multiple languages. He maintains a hands-on knowledge of the majority of important contemporary information technologies.

Startup Success

McAdams also understands startups. He has been the CEO of two different venture-backed software startups that under his leadership grew from the concept stage to revenue generation. Both companies — Senware, Inc. and LeagueLink, Inc. — were successfully acquired by larger companies, and the products and services they developed are still being sold today. He has assembled successful sales, marketing, engineering, and management teams. McAdams has personally negotiated the pragmatic compromises that make startups different than large companies, and he knows when those compromises must be addressed for a business to grow and remain successful.

Matt McAdams’ experience in the software and consulting businesses, his nonpareil technical background, and the battle scars he accumulated running two successful startups make Woodridge Advisors uniquely capable of delivering smart, relevant, and accurate software company assessments on behalf of discerning clients.